As a marketer, you know that search engine optimization (SEO) is critical to the success of your campaigns. There are numerous SEO tools on the market, and as SEO professionals, it can be hard to choose which tools are worth your time and money.
In this blog post, we’ll recommend some of the best SEO tools we’ve found, based on our experience and feedback from other marketers. Whether you’re just starting out in SEO or you’re looking for more advanced tools, these recommendations will advise you to get the most out of your marketing efforts. So without further ado, let’s get started!
What Are The Best AI SEO Tools?
1. Surfer SEO:
Best Overall For AI SEO.
Surfer SEO is an AI-powered SEO platform that provides users with actionable data to help them improve their rankings. The platform analyzes your competitors’ sites and tells you what you need to do to beat them. It also provides keyword research and site audit tools, so you can make sure your site is optimized for search engines. Overall, Surfer SEO is the best tool for both beginners and experienced SEOs.
With Surfer SEO, you may quickly and effectively improve your website’s Google search engine rankings. Surfer SEO will assess your competition and suggest strategies to boost your SEO after you submit a few facts about your website and target keywords. The Surfer SEO software may then monitor your progress and ensure you’re on track to accomplish your objectives.
You can quickly see how well your material will perform thanks to a visual indicator that displays a score between 1 and 100, with a greater number suggesting a higher likelihood of it ranking above the websites of your rivals. The site audit feature may also be used to identify and address typical SEO problems that may impede your progress on particular live pages or across your entire website. Applying these recommendations will greatly improve the quality of your website, and also, you can rank tracking of your content.
Key Features:
- Create a quick article outline to make sure you’re writing material that will rank.
- Create the ideal content strategy by observing what your rivals are doing and figuring out how to outplay them.
- Utilize Surfer SEO’s artificial intelligence to determine the finest themes and keywords to target and receive content suggestions that will improve your search terms engine rankings.
- Learn how to rule your niche by conducting a thorough website audit to identify and resolve any typical SEO problems.
- Use the Surfer SEO app to monitor your progress and make sure you’re on pace to meet your objectives while maintaining your content.
User Experience:
With Surfer SEO, building a content silo has never been simpler.
The software gives you access to all the information you need to produce content of the highest caliber, and you can swiftly generate ideas around a topic you want to target.
Pricing:
SurferSEO offers these pricing points:
- Basic: $49/per month.
- Pro: $99/ per month.
- Business: $199/ per month.
What I Like/Dislike About Surfer SEO
Like:
- The SERP analysis tool is excellent for researching your competition and figuring out how to make your website better.
- The Audit tool can help every web page on your site, so it’s a terrific approach to make sure your entire site is stable.
Dislike:
- Given the recent increases in pricing, it might not be the most cost-effective choice for people on a tight budget.
Product Updates:
- The new Surfer organizations feature now allows members of the same organization to work together on projects.
2. SEMrush:
Best For Fast Backlink Crawling.
If you’re serious about SEO, then you need to use SEMrush because this is one of the best SEO tool for finding new keyword ideas. This SEO platform provides users with everything they need to improve their ranking, including keyword research, site audit, backlink analysis, and more. SEMrush is also great for competitive analysis, so you can see what your competitors are doing and figure out how to beat them. Overall, SEMrush is a comprehensive SEO platform that should be used by anyone who wants to improve their ranking.
For companies of all sizes, SEMrush offers a full SEO solution. The keyword research tools program provides quantifiable outcomes from internet marketing activities, enabling organizations to monitor development and return on investment. But it’s not the best free SEO tools to use as google analytics. Businesses can keep an eye on their link profile and remove any damaging connections with the help of a quick backlink crawler that updates frequently.
Businesses may improve their SEO strategies to outperform their rivals with the help of a variety of insights and reports. SEMrush offers firms a full-service online marketing solution by assisting with PPC and social media marketing initiatives.
Key Features:
- With comprehensive and simple SEO tools and workflow that address all SEO specialties, you can increase your search engine traffic.
- View several hundred keywords with the most accurate keyword difficulty and SERP features database, including local, national, and worldwide terms.
- The largest and most recent backlink index allows you to examine the backlink profile of any domain.
- Conduct as many technical audits as necessary to address concerns with your website’s search visibility.
- Keep track of your search engine ranks while receiving personalized insights and enhancing your rankings.
User Experience:
You can access all the functions and resources you need to manage your SEO campaigns effectively and efficiently through an interactive dashboard.
The ability to disavow bad backlinks and simply track organic search positions and development over time are both quite helpful.
SEMrush comes with these pricing plans:
Pricing:
- Pro: $119.95
- Guru: $229.95 /mo
- Business: $449.95 /mo
What I Like/Dislike About SEMrush
Like:
- For finding content gaps you can fill in and rank for, the Backlink Auditing & Backlink Gap tool is fantastic.
- PPC campaigns’ results may also be seen; therefore, using this tool can help you avoid spending the time and cash you would have otherwise had to on another platform.
Dislike:
- The platform has a small learning curve, but this is to be expected with any tool with this many capabilities as bing webmaster tools.
Product Updates:
A new backlink analytics database now gives users access to more information about their backlinks.
3. Frase.io:
Best For SEO Content Briefs.
If you’re searching for an SEO tool to help you with your SEO content, then you need to check out Frase.io. This platform helps users create briefs for their content, so they can make sure they’re covering all the necessary topics. Frase.io also includes a research assistant that can help you find relevant data and sources for your content. Overall, Frase.io is a great tool for anyone who wants to create better SEO content.
To help you optimize your content and rank higher on search engine results pages or in google ads, Frase.io is an SEO platform that makes use of natural language processing (NLP) and machine learning. Frase.io offers a complete range of tools to assist you in enhancing your SEO efforts, from the preliminary phase of competitor analysis through the generation and optimization of content without broken links problems.
You can produce content briefs that you can distribute to your writers to make sure they produce content that search engines would adore. Alternately, Frase may produce top-notch material with the click of a few buttons within the same interface.
As a result, you may switch from a blank page to a piece of content that has been fully optimized and published without ever leaving the Frase app. Frase.io is an A.I. tool that may assist you in completing the task, regardless of whether you work for an agency that manages SEO, are a content writer or are engaged in any other activity where SEO is crucial.
Key Features:
- You can monitor your development and check how well your content does on search engines by using SERP analysis.
- Your authors receive briefs that are optimized for SEO thanks to the AI-powered tool that generates content briefs.
- Before you begin producing content, the content brief and content outline templates can help you organize and streamline your thoughts.
- The A.I. writing feature encourages you to generate better material by offering suggestions for themes and keywords.
- You can update your material without having to start from scratch by refreshing it via a URL.
User Experience:
The Frase Document Editor will assist you in optimizing your content, and you can quickly develop a content map for the many topics and subtopics you want to target with your material.
You can also come up with ideas by looking at queries people have about your subject, the most popular material right now, and other things, but it’s come in the free SEO tools category.
Pricing:
Frase offers these pricing plans:
- Basic: $44.99/month.
- Team: $114.99/month.
- Enterprise: Custom prices as needed.
What I Like/Dislike About Frase.io
Like:
- I enjoy how templates are flexible and trainable, allowing you to alter them as necessary.
- If you click the “Write for Me” button, the program will produce material that is optimized for search engines.
Dislike:
- The program is deficient in functionality seen in other A.I. solutions for non-content-related SEO.
Product Updates:
- There is now an SEO Add-on that offers details on domain statistics, monthly keyword search volume, and other things.
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4. Outranking.io:
Best For Getting An ROI On SEO.
Outranking.io is an SEO tool that helps you track your SEO progress and ROI. It’s great for agencies or businesses that want to make sure their SEO efforts are paying off. With Outranking.io, you can track your rankings, traffic, and conversions. You can also set up goals and get alerts when you reach them. Overall, Outranking.io is a great tool for tracking your SEO progress and ensuring that your efforts are paying off.
With an AI-powered content optimization tool, outranking enables you to improve the performance of your SEO material. Utilizing a variety of data sources, outranking will assist you in optimizing content for higher search engine ranks. You can make the most of your written words if you can conduct in-depth research and generate high-quality content using a combination of human and A.I. automation.
Outranking can assist you in getting your content in front of the appropriate audience at the appropriate moment, thanks to its cutting-edge data and artificial intelligence integration. When improving your content, Outranking takes into account over 40 on-page SEO optimization criteria.
Key Features:
- Obtain more detailed information to help your content strategy for a higher ROI so you can accomplish your goals.
- Thanks to quicker and more intelligent content prioritization, you can be confident you’re always working on the appropriate topics.
- In order to save time and make sure your material is constantly relevant, automate SEO content briefings.
- Utilize Outranking’s artificial intelligence to help you create SEO outlines that are superior to those of your rivals, providing your authors with higher-quality content to work with.
User Experience:
When starting from scratch, the platform can provide guidance and suggestions for each sort of new document you generate.
Pricing:
Outranking offers four pricing plans:
- Solo: $129 per month.
- Pro: $229 per month.
- Company: $429 per month.
- Enterprise: $999 per month.
What I Like/Dislike About Outranking.io
Like:
- A more effective content plan may be created with the use of real-time SERP analysis, which delves deeply into the data.
- Content optimization tools make determining the user’s search intent considerably simpler.
Dislike:
- The output may still be in English even while working with foreign languages.
Product Updates:
- A wizard made specifically for this purpose is now available to provide you with superior A.I. outlines.
5. WriterZen:
Best For Building Topical Authority.
WriterZen is a content marketing tool that helps you build topical authority, and its works far better than a free SEO tool. With WriterZen, you can research topics, create content, and measure your results. WriterZen also includes a content calendar and editorial workflow to help you plan and publish your content. Overall, WriterZen is a great tool for building topical authority and increasing your traffic on SEO metrics.
It assists you in developing topical authority within a specific industry or niche by consistently generating expert-level material. If you want to show yourself as an authority in your industry, you should think about using this technique. WriterZen will work with you to create and curate a content strategy that will put you at the top of search results for the terms you want.
You will be able to comprehend what kind of content you need to produce to rank higher, thanks to metrics directly taken from Google’s database. Additionally, WriterZen makes it simple to create content pillars that will enable you to target different sub keywords inside your area.
Key Features:
- Quick collaboration tools make it easier for you and your team to collaborate on content strategy and achieve your goals.
- Real-time plagiarism detection will help you ensure uniqueness and keep you out of Google’s crosshairs.
- At every stage of the content development process, use the built-in templates to explore limitless possibilities.
- In order to provide more pertinent content, Google NLP entities assist you in understanding the user intent behind each keyword.
User Experience:
The WriterZen keyword explorer offers some of the complete keyword data on the market, including information that might assist you in grouping similar topics together.
When working on bigger projects, it’s simple to produce excellent material using the provided templates.
Pricing:
WriterZen offers these plans:
- Basic: $27/ month
- Standard: $41/ month
- Advanced: $69/ mont
What I Like/Dislike About WriterZen
Like:
- You can rapidly create content from within the application for platforms like YouTube, your website, GMB (Google My Business), and many others.
- The cluster function excels when gathering relevant topics together and is something that not every tool offers.
Dislike:
- To make it simpler for beginners to get started, the home screen’s user interface might be enhanced.
Product Updates:
- Data extraction features now make it possible for you to clearly see what your rivals are doing as part of their content strategy when performing a competitive analysis.
- The content summary can then be used to construct the material for your project.
6.Lumar.io:
Best For Maintaining Site’s Technical Health.
Lumar.io, recently known as (DeepCrawl), is one of the most prominent tools for technical SEO, which helps you improve your website’s infrastructure and make sure it’s accessible to search engine crawlers. Lumar provides users with data-driven insights that can help them improve their website’s crawlability, performance, and overall health.
This robust crawler can help you specify and solve all kinds of problems related to Frames, CSS, and JS, as well as general website issues such as 404 errors and redirect chains. Lumar can also be used to find and fix broken links, duplicate content, thin content, and a host of other common SEO problems. The platform also offers an API so developers can integrate Lumar into their own tools and workflows.
It works well with large websites, and its Analytics Hub provides you with all the information you require about the state of your technical SEO on a simple-to-understand dashboard, allowing you to find and address any problems right away. If you are serious about technical SEO, then Lumar is a tool you need in your arsenal.
Key Features:
- Lumar’s website monitoring capabilities are unrivaled in the industry because it is an amazing way to keep an eye on your website’s technical health and performance.
- Its customizable dashboards and tailored alerts make it easy to focus on what’s most important, and its trendspotting abilities let you prove your investment cases and make data-driven decisions.
- The API of Lumar, which can be used to automate processes, can be incorporated into your own tools and workflows.
- Its capability to locate and fix broken links, duplicate content, and thin content can help improve your website’s ranking in search engine results pages.
- You can crawl thousands or millions of pages without any effort with the Lumar super fast crawling capability.
User Experience:
Lumar is a super fast website crawler that is extremely easy to use, even if you are not technically inclined.
The platform provides users with all the information they need to improve their website’s technical SEO, and the simple interface makes it easy to find and fix any problems.
Pricing:
DeepCrawl offer three pricing plan:
- Starter: $89/per month.
- Basic: $139/per month.
- Corporate: Bespoke
What I Like/Dislike About Lumar
Like:
- The whole focus of the SEO tool is on your website’s technical SEO, so it’s very comprehensive.
- The platform is suitable for both small and large websites, and its simple interface makes it easy to use for everyone.
Dislike:
- Although it’s a great tool for technical SEO, it doesn’t offer anything for other aspects of SEO, such as content or link building.
Product Updates:Â
- Lumar recently launched its new custom reports feature, which allows users to create their own reports with the data they want to see.
7. Moz:
Best For Keyword Researching.
Moz is an all-in-one solution for those who are willing to take their website to the next level with some serious rankings. It gives you everything you need to get insights into your site’s performance, what keywords you should be targeting, and what your competition is doing. With this tool, you can easily keep up to date with Google Algorithm, which is essential if you want to rank higher.
You can undertsnad what kind of strategies work for you and what don’t so that you can save time while getting better results on SERP. With Moz, you can track your progress and get actionable insights that can help you improve your ranking. You can also see how well your site is doing on mobile devices, which is crucial in today’s world.
Its crawler features allow you to find out any errors or potential issues on your site that can act as a roadblock for Google’s bots. This way, you can fix them before they cause any serious harm. The Moz Pro also comes with a keyword explorer tool that is very helpful in finding the right keywords to target. It also provides you with accurate keyword volume and difficulty metrics. In general, this is a fantastic tool for those who are looking to up their SEO game.
Key Features:
- It gives you a comprehensive page optimization report that highlights exactly what improvements you should make to your pages to ensure maximum search engine ranking potential.
- You can easily find link opportunities with its link prospecting tool, which allows you to search for link targets by keyword, website, or other criteria.
- Moz Pro’s link metrics give you valuable insights into the quality of links, so you can focus your efforts on those that will have the most impact.
- With Moz, you can easily create custom reports that you can send to clients or stakeholders. This saves you time and ensures that they always have the most up-to-date information.
User Experience:
Moz is very user-friendly and intuitive. Even if you’re not familiar with SEO, you’ll be able to follow the instructions and get great results.
The interface is clean and well-organized, making it easy to find all the information you require to make knowledgeable decisions about your website’s optimization.
Pricing:
Moz offer 4 pricing plans:
- Standard: $99/per month.
- Medium: $179/per month.
- Large: $299/per month.
- Premium: $599/per month.
What I Like/Dislike About Moz
Like:
- The best feature of Moz is that you can paint a very compelling picture for clients with customized reports. This is an immensely valuable tool.
- I also like that it has a link prospecting tool, which allows you to find opportunities for links by keyword, website, or other criteria.
- It offers you a 30-day free trial to try it before buying it.
Dislike:
- It’s a complete all-in-one SEO solution, but this can also be seen as a downside because it is quite expensive for some people.
Product Updates:Â
- To stay up with the dynamic SEO world, Moz Pro frequently releases updates and new capabilities, such as support for Amazon Alexa and MapQuest.
8. Writesonic:
Best For Writing AI Content.
Writesonic is an AI-based writing tool that can help you generate high-quality, long-form content quickly and easily. With this, anyone can create text for a website or social media post easily without any hassle. It’s essentially the same as having a freelance writer available. Writesonic only needs a few keywords, a brief product description, or a few phrases to start producing a range of computer-generated results.
It can speed up the writing process and aid with formulaic writing issues like headlines, meta descriptions, and more so you can focus on the more difficult task of creating original content. Remember that marketers and website owners who don’t routinely write can have writer’s block. By providing editable, understandable text, Writesonic can also facilitate that process.
You may use it to create blog ideas, article summaries, website headers, product descriptions for your eCommerce pages, and more. You may also use it to rephrase material, fix grammar, write press releases, and create SEO meta descriptions. The amazing thing about this AI writing tool is that it can write high-quality content or blog posts within minutes without complications.
Key Features:
- It gives you 40+ templates that you can choose from to make your writing process easier.
- Writesonic also offers a powerful phrasing tool to enhance your writing quality.
- With its text expander feature, you can quickly add long-form content to your website or blog.
- You can also get catchy blog ideas with the help of this AI writing tool.
User Experience:
Writesonic is quite easy to generate quality content for your website or blog. With its user-friendly interface, you can quickly create long-form content without any difficulty.
It offers all writing solutions that can help you improve your writing quality and speed up your writing process.
Pricing:
Writesonic offers three pricing plans:
- Free Trial: $0/per month.
- Short Form: $10/per month.
- Long Form: $13/per month.
What I Like/Dislike About Writesonic
Like:
- You can write on anything with Writersonic without doing any research within minutes.
- The best part I liked about Writersonic is that it gives you 40+ unique templates to make your writing process easier.
Dislike:
- Sometimes the generated content is not up to the mark and needs some editing.
Product Updates:
- The latest update in Writesonic is its Sonix editor, which works exactly like Google Docs, which means you can now invite your team members to collaborate on the same document.
What Are AI SEO Tools?
By streamlining and automating operations on the google search console, AI SEO software and solutions assist businesses in streamlining their search engine optimization. An SEO’s responsibility is to optimize their website for these ranking variables because search engines display search results in a particular order based on hundreds of parameters.
The finest SEO software incorporates AI-driven technologies to provide the correct insights into what must be done to rank higher. The ability to streamline SEO procedures while still receiving accurate results is becoming more and more valuable as A.I. systems become smarter as they are fed more data.
The Power Of Understanding User Intent:
When discussing SEO, the idea of user intent keeps coming up.
This relates to the capacity to comprehend what individuals attempt to do when conducting an online search.
Keep in mind that search engines strive to give people results that accurately reflect their intentions.
Everything needs to be built around knowledge of user intent, starting with the keyword research process and ending with your optimization actions.
Additionally, it ought to try to provide the greatest outcomes for a particular keyword search.
Software technologies for AI SEO can undoubtedly aid in this approach.
However, the process’s success depends on adding human intelligence to such technologies.
Best AI SEO Tools – FAQ:
How Does Deep Learning Affect SEO?
Machine learning’s deep learning subfield is in charge of developing algorithms that can recognize and extract features from data. Natural language processing and picture identification are two areas where this technology excels. Deep learning is used to develop algorithms for SEO that can comprehend and analyze search words. These algorithms can then be used to match those searches with relevant results.
How Significant Is SEO In A Digital Marketing Plan?
Any digital marketing approach must include SEO. Businesses may increase their internet visibility, draw more visitors to their websites, and increase their lead and sales generation. Even while it takes time and work to build SEO, it may be a very profitable long-term investment.
Wrap Up:
The best and working way to improve your website’s ranking and visibility is by using the right tools. We’ve outlined some of the best SEO tools from google search results that you should be using in your digital marketing arsenal.
By incorporating these tools into your SEO strategy, you can help your website rank higher and attract more visitors. Are there any other SEO tools that you find particularly helpful? Let us know in the comments below!
